Campaigns Analyst

hace 4 días

Lima, Perú TheHive A tiempo completo

**Core Functions**:
The Digital Strategist and Campaigns analyst will work with the Digital Marketing and BI Manager to develop organic and paid social digital strategies, amplify our content, and evolve our social media strategy.

S/he helps to develop intelligence of the customers and delivers insights on how to attract and retain customers making recommendations based upon research findings to drive the voice of the customer into the GTM agenda. This position also measures the effectiveness of marketing programs and strategies while ensuring that marketing research supports the strategic objective of the business.

**Educational Requirements**:
**(a) Specific Knowledge (however acquired) Required to Start**:

- Digital performance marketing (search engine marketing, display, affiliates, social)
- Demonstrable experience in driving business metrics to agreed budgets.
- Analytical skills, including the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations.

Meticulous organization and attention to detail, ability to facilitate multi-tasking in a fast-paced environment, teamwork, and relationship building.

**(b)** **Required Skills and Specialized Techniques**:

- Expert knowledge of digital marketing principles such as funnel optimization and experience in running A/B tests for campaigns and deriving customer insights
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in setting up and optimizing Google Ad words campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

**(c)** **Qualifications and Experience**:

- Degree in Marketing, or Business
- Proven working experience in digital marketing
- Working knowledge of ad serving tools.
- Strong creativity, analytical skills, and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Salary**: S/.2,500.00 - S/.3,200.00 per month

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