Data Analyst, Marketing

hace 1 semana

Asia, Perú Seedify A tiempo completo

We are seeking a highly motivated and skilled **Marketing Data Analyst **to work on a prominent upcoming UGC gaming platform**:Seedworld**.- Additionally, this role involves managing and analyzing our lead and customer databases to enhance our business operations._

**Responsibilities**:
**1-Social Media Engagement Tracking and Analysis**
- Monitor both the brand and its competitions' activities across social media platforms to track engagement metrics such as likes, shares, repost, reactions, comments, and followers.
- Analyze social media engagement data to identify trends, viral opportunities, and areas for improvement.

**2-Website Traffic and Visitor Behavior Analysis**
- Able to use Google Analytics and its related tools to gain meaningful website performance insights for both the brand and its competitions.
- Use analytics tools to track website traffic, visitor behavior, and conversion rates.

Provide insights and recommendations based on website data to improve user experience and engagement.

**3-Database Management**
- Manage and analyze lead databases to support marketing and sales efforts in making data-driven decisions.
- Maintain and analyze customer databases to enhance customer relationship management and retention strategies.

**4-Broad Social Media Knowledge**
- Demonstrate in-depth knowledge of social media platforms, including their business versions (e.g., Google Analytics, Meta for Business, TikTok for Business).
- Provide technical expertise on posting and tracking different types of media across all platforms to maximize reach and engagement.

**Required Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in market and competition research, social media analysis, and database management.
- Strong analytical skills with the ability to analyze, interpret complex raw data and comprehensive information into written reports and provide actionable insights.
- In-depth knowledge of social media platforms, both as a power user and a business user.
- Experience with social media analytics tools and business versions of social media platforms (e.g., Google Analytics, Meta for Business, TikTok for Business,.etc.).
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team in a fast-paced environment.

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