Senior Manager Digital Sales

ID de la solicitud:
241488

Gracias por tu interés en ser parte de Scotiabank Perú, apreciamos tu postulación. Estamos en la búsqueda de personas con talento que quieran crecer y lograr los objetivos de nuestra organización. Te deseamos mucho éxito dentro de este proceso

Senior Manager, Digital Sales & Engagement
Propósito
The Senior Manager, Digital Sales & Engagement is responsible for executing digital sales strategies, managing product-channel fit, and optimizing performance across digital touchpoints for driving client engagement and retention stages. This role ensures the effective implementation of campaigns, compliance with governance standards, and continuous improvement of digital sales funnels and growth loops through data-driven insights and cross-functional collaboration to enhance digital client engagement and retention.

This role is key to implement and optimize digital sales initiatives and continues improvement of growth loop that align with business goals, enhance client engagement and retention, and improve conversion rates across digital platforms

Responsabilidades
Digital Sales Strategy & Execution

• Design and execute digital sales strategies aligned with business goals to drive engagement and retention (tailored recommendations, exclusive promotions, relevant features, product usage, loyalty, rewards)
• Design and launch engagement loops aligned with business goals and customer needs
• Scale growth loop performance using metrics like engagement, cross-sale and retention
• Manage product-channel combinations based on customer behavior and performance
• Validate new campaign ideas and follow-up mechanisms using digital insights

Experimentation & Performance Optimization

• Drive commercial actions and monitor digital sales progress
• Manage KPIs per channel (products per client, usage, retention) to guide decision-making and goal tracking
• Implement and manage multi-channel attribution models for budget and campaign optimization
• Co-define and ensure event tracking and deep linking standards

Collaboration & Governance

• Coordinate with marketing, product, and segment teams on messaging and adapt product-channel strategies
• Support governance frameworks and data-driven decision-making for campaigns and KPIs
• Validate legal and regulatory compliance of campaigns and communications

Customer Experience & Personalization

• Maintain digital sales performance and propose experience improvements
• Adapt and personalize strategies tailored to segment and client stage
• Conduct A/B testing and ensure consistent results across digital touchpoints
• Share learnings and best practices from campaigns to support knowledge sharing

Requisitos

• 3–5 years of experience in digital sales, marketing, or e-commerce
• Strong understanding of digital sales funnels, campaign execution, and performance metrics
• Experience working with cross-functional teams in a fast-paced environment
• Proficiency in digital tools and platforms (e.g., analytics dashboards, Customer Engagement Platform, Customer Data Platform) and analytics tools (e.g., Power BI, Google Analytics, Mixpanel, Amplitude)
• Analytical mindset with the ability to interpret data and generate actionable insights
• Excellent adaptability, collaboration, communication and organizational skills
• Experience in a financial institution is highly valued
• Must be fluent in Spanish and able to use English for reporting and platform navigation

Ubicación(s): Perú : Lima : Lima

Agradecemos tu interés, sin embargo, únicamente los candidatos/as seleccionados para entrevista serán contactados.

• Scotiabank Peru es una empresa incluyente, que respeta la diversidad y no hace ningún tipo de discriminación.