General Manager

General Manager – Sales & Operations (Steel Industry) Location: Lonsdale SA, but Statewide SAIndustry: Steel DistributionEmployment Type: Full-Time About Us Southern Steel Supplies is the South Australian distribution business of Adsteel Brokers Pty Ltd. We are a leading, privately owned steel distribution company supplying high-quality steel products to construction, manufacturing, retail and engineering sectors. For over 40 years, we have built our reputation on trust, reliability, strong supplier partnerships, and exceptional customer service. As part of our planned future development, we are now seeking an experienced and commercially driven leader to lead our South Australian sales and distribution operations. Role Overview With our established Sales & Operations teams, as the General Manager – Sales & Operations , you will take full responsibility for driving revenue growth, managing key accounts, and ensuring safe & efficient distribution of steel products across our network. This role requires deep industry knowledge, strong leadership, and the ability to navigate complex supply chain challenges. Key Responsibilities Develop and implement approved sales strategies to achieve agreed sales plans for steel products (tubular, plate, merchant bar, structural steels). Build and maintain strong relationships with major customers in construction, fabrication, and industrial sectors. Negotiate supply agreements and pricing strategies with mills and suppliers. Oversee logistics and warehousing operations to ensure safe, timely and cost-effective delivery. Monitor steel market trends, pricing fluctuations, and competitor activity to inform strategic decisions. Drive operational efficiency and compliance with safety and quality standards. Lead, mentor, and develop a high-performing sales and distribution team. Leadership Qualities Required Industry Expertise: Strong understanding of steel grades, applications, and market dynamics. Strategic Vision: Ability to anticipate market shifts and position the business competitively Commercial Acumen: Skilled in pricing strategies, margin management, and contract negotiations. Demonstrated ability to work within and achieve approved budgets Lead and develop teams to achieve business goals. Experience managing complex supply chains and distribution networks. Customer-Centric: Committed to building long-term partnerships and delivering value. Resilient & Adaptable: Able to thrive in a volatile commodity market environment. Qualifications & Experience Minimum 7 years' experience in steel distribution, manufacturing, or related industrial sectors. Experience in either steel distribution or steel manufacturing is required, with expertise in related industrial sectors also acceptable. Proven track record in senior sales and operations leadership roles. Previous leadership experience must include responsibility for managing operations with at least $15M+ revenue. Strong negotiation and stakeholder management skills. Tertiary qualifications in Business, Commerce, or Engineering preferred. Australian work authorisation is required for this position. What We Offer Competitive salary package with performance incentives. Opportunity to lead a respected steel distribution business with growth potential. Supportive leadership team and collaborative culture. Application Process Your application will include the following questions: Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Sales and Operations Manager? How many years' experience do you have in the logistics, freight & delivery services industry? Do you have experience in a sales role? How many years of business management experience do you have? Have you completed a qualification in business? Do you have a current Australian driver's licence? What's your expected annual base salary? #J-18808-Ljbffr