Head of Marketing

hace 7 días


Lima, Perú Pacifica Continental A tiempo completo

Head of Marketing - Sector Apuestas/Entretenimiento/Gaming

Funciones Principales:

  1. Liderar la planificación de marketing en colaboración con los equipos centrales y garantizar una fuerte planificación y procesos de ejecución.
  2. Asegurar fuertes adaptaciones locales de una estrategia de portafolio que puede ser multimarca. Impulsar sinergias entre mercados o marcas en la planificación y ejecución.
  3. Estructurar el pensamiento de las mejores prácticas y garantizar la integración del conocimiento en lo local y en la planificación del mercado.
  4. Asegurar una alta calidad y un enfoque 360° en la ejecución de los planes de marketing por país (Chile & Ecuador). Asegurar un equipo local de alto rendimiento a través de una dotación de personal adecuada y desarrollo.
  5. Cooperar con los equipos del grupo para garantizar el enfoque 360° de las campañas.
  6. Asegurar informes y análisis adecuados de inteligencia de negocios y del mercado.
  7. Asegurar una sólida ejecución de iniciativas estratégicas globales y de las campañas creativas.
  8. Asegurar el cumplimiento de los objetivos comerciales de la empresa.

Requerimientos:

  1. Bachiller o Titulado (indispensable en caso de ser extranjero) de la carrera de Marketing o carrera afín. Dominio del idioma inglés a nivel avanzado.
  2. Experiencia mínima de 6 años en marketing B2C. Historial comprobado de ejecución de marketing creativo y altamente eficiente en campañas.
  3. Experiencia en sectores de marketing desarrollados (procedimientos, organización, estructuras).
  4. No es indispensable conocimiento de mercado chileno, sin embargo, se valora la experiencia de un mercado extranjero de Latam.
  5. Experiencia y conocimientos en sectores e-commerce/gaming/apuestas.

Habilidades:

  1. Liderazgo
  2. Creatividad
  3. Proactividad
  4. Trabajo en equipo
  5. Comunicación asertiva
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