Growth Lead

hace 4 semanas


San Borja, Perú Intercorp Retail A tiempo completo

En Oechsle, empresa líder del sector retail, con presencia a nível nacional, reconocida en el ranking Great Place to Work, parte del Grupo Intercorp, nos encontramos en la búsqueda de la posición de GROWTH LEAD, cuyo rol es Planificación y correcta gestionar y asegurar la implementación de campañas en Oechsle.pe de acuerdo a análisis de data cuantitativa y cualitativa

Funciones:

- Responsable de la estrategia, implementación y optimización de compra de medios digitales con objetivo de venta e incremento de ROAS, asegurando estrategia ful funnel en coordinación con Marketing de la compañía
- Incrementar el Tráfico orgánico, aumentando la visibilidad de las categorías Core definidas
- Definición de metas por canal de tráfico y por división, de acuerdo a análisis de históricos y tendencias
- Diseñar e implementar iniciativas con el fin de incrementar la conversión, basado en data de funnel (abandono de sesiones), usando metodología de testing A/B
- Plan e implementación de mejora de conversión del buscador interno del sitio
- Optimizar los carruseles de recomendación dentro del sitio web, basado en intereses del usuario
- Definir e implementar la estrategia de venta de medios y espacios digitales a los proveedores definidos
- A cargo del diseño de las piezas de comunicación del sitio web, para home page, mailing, pauta digital*En Oechsle creemos en la diversidad y no aceptamos ningún tipo de discriminación*

Excel a nível avanzado

Experiência en ECommerce


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