Field Marketing Execution Leader

hace 3 semanas

Lima, Perú Kimberly-Clark A tiempo completo

**Your Job**

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

You´ll deploy and execute ABP plan to Distributors and end users related to activation, innovation & renovation to support partner/distributor growth and increase demand translated into i) new business, ii) increase upsell/cross sell and iii) reduce customer churn & increase loyalty. Drives channel engagement and preference. Deploy category launches & trainings to channels and end users, in collaboration with technical support. Work collaboratively with sales leaders and their teams to ensure they are informed and have the tools required for audience acquisition, penetration & loyalty.

**About Us**

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform - so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark; you just need to log on

Led by Purpose. Driven by You.

**About You**

You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

**Main responsibilities**:
**_ Partner / Distributors Management_**
- Deploy KCP Value proposition to Distributors
- Build JBP & Track its metrics to quantify distributor program impact & ROI
- Responsible for adequate communication to partners about the acquisition, penetration and loyalty executional plans for end user based on customer segmentation
- Built and lead distributors executional plan based on incentives, training & tools (online/offline), DSRs engagement & demand generation tools to support multiplier effect growth
- Support development of new partnerships to capture whitespaces and increase coverage.
- Partner with technical support leader to execute distributors training plan

**_ Local End User Activation_**
- Responsible for acquisition, penetration and loyalty executional plans for end user based on customer segmentation
- Manage and execute targeted marketing plans to include online and offline programs and field campaigns that support pipeline acceleration and new customer acquisition
- Execute Innovation including communication launch plan and manage / capture customers acceptance
- Execute local category campaigns objective / strategy ensuring their ROI working jointly with integrated team and capture learnings to continue improving omnichannel impact

**_ Performance Tracking_**
- Performance & action plan tracking
- Metrics related to Acquisition, Penetration and Loyalty
- Multiplier effects metrics
- Budget management
- Feedback loop to Category/Product Manager

**_
Customer / Market insights_**
- Develop a deep understanding of customers and the buyer’s journey.
- Capture portfolio issues from the market and scale it to category team.
- Connect with sales force to capture data as well as influence them to work accordantly to customer insights
- Utilize customer & distributors insights for local marketing execution & manage customers stakeholder contacts

**Experience and requirements**:
**Mandatory**
- Bachelor’s degree, in business-related discipline
- 5-8 years of experience in marketing / sales roles with a demonstrated track record of achievement and growth in leadership behavior
- Intermediate level of English
- Analysis driven skills
- Developed Communication Skills
- Problem solving mindset - Results-oriented

**Desirable**
- Experience in a B2B environment
- Digital marketing experience/knowledge

**Total Benefits**

Great support for good health with medical coverage options with no waiting periods or pre-existing c

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