Franchise Operations Director: Spearheading Success in Beverage Industry

hace 2 semanas


Lima, Perú Coca Cola A tiempo completo
About the Role

We are seeking a seasoned Franchise Operations Director to lead our team in Peru. The successful candidate will be responsible for driving business growth, developing and implementing strategies, and ensuring the execution of commercial plans.

Key Responsibilities
  • Build and maintain strong relationships with bottling partners, acting as a liaison between Coca-Cola Company and the bottler in Peru.
  • Develop and implement business planning processes, integrating internal and external resources to achieve targets and key strategic metrics.
  • Identify volume drivers, prioritize opportunities, and develop strategies to grow top line revenue.
  • Ensure the execution of winning at the point of sales (affordability/recruitment, availability, and market assets).
  • Enable bottlers' point of sales execution process, building customer partnership and relevance.
  • Execute commercial plans, including media, POS material, sampling, and local events, in close collaboration with the bottler and leveraging knowledge from FU Marketing, BU Marketing, and CCL teams.
Requirements
  • Bachelor's degree in engineering, business administration, or related field.
  • Minimum 10 years of hands-on experience in trade marketing, marketing, and/or sales in FMCG companies.
  • Proven track record of managing multiple projects in a cross-functional team environment.
  • Individual contributor with excellent leadership capability, able to work in a diverse cultural environment.

The ideal candidate will have a strong understanding of the beverage industry, excellent communication and influencing skills, and the ability to harmonize and influence bottlers. This is a high-impact role that requires a leader who can drive results and build strong relationships.



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