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To succeed as a Social Media Analyst, you should have intermediate social media campaign management and optimization knowledge, good communication skills, result-oriented skills, attention to detail, analytical skills, and technical savvy in digital verticals.
You should have strong knowledge of at least one social media platform, with a good understanding of the overall media landscape. Intermediate Excel knowledge is also required.
Additional qualifications include community management, media planning, media buying, creative strategy, ad serving tools, bidding management tools, verification tools, and certifications in Meta, Twitter Ads, Snapchat Ads, Pinterest Ads, and TikTok for Business.
