Specialist , Marketing Growth

**Specialist, Marketing Growth**- Lima, Peru**

Do your talents lie in marketing initiatives with a strong focus on customer acquisition and revenue growth? Are you passionate about creating strong strategies and plans to deliver strong results? Are you ready to work with marketing teams and join a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Specialist-Marketing Growth.

**Western Union powers your pursuit.**

In your role you will support administration duties and local/regional projects and tasks providing consistent, informative, and accurate information within the communications function, with a focus on the following:
**Role Responsibilities**
- In this role, you’ll be responsible for managing relationships and coordinating efforts between the Western Union marketing teams and external agency partners.
- You will support regional marketing teams and collaborate with cross-functional teams on all marketing and advertising needs.
- Develop marketing plans and strategies focused on customer acquisition and retention
- Provide leadership and direction to clients on Western Union brand strategy and creative excellence.
- You will develop a relationship with regional marketing counterparts to promote the initiatives that can be replicated in different geographies.
- Campaign management for other LACA countries
- Support the growth initiatives for Own Stores in Peru. Own the end-to-end campaign development process is part of the daily routine. Post campaign will be responsible for tracking the campaign results and provide reports to senior management
- Identify new opportunities: analysis of corridors or competitors, macro-context, and create new actions to attract more customers.
- Oversee numbers and take actions depending on the business performance. Data-driven will be a must in this role.

**Role Requirements**
- A bachelor’s degree in a relevant field.
- Must have experience with Power BI. Must have Numbers affinity to manage our budgets and to control financial and communication performance of our campaigns.
- Fluency in English - both verbally and in writing.
- We expect you to have a proven ability to manage large projects from large and/or multiple clients.
- Experience with integrated communication plans including ATL, BTL, digital, social, loyalty, and customer experience.
- Previous experience in financial companies will be desired.
- Ability to articulate and sell concepts, strategy, and creative recommendations and plans verbally and visually in programs like PowerPoint. Time management and administrative skills.
- Strategic thinking skills and ability to offer creative solutions that will work for both the client and the brand.
- You will also have strong leadership qualities and a desire to help others succeed.

Organizational skills are a must. You’ll be part of a team with peers in different countries so taking the ownership of projects with minor management from senior leader is key to the position. **We make financial services accessible to humans everywhere. Join us for what’s next.**

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

**Benefits**

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

Your Peru-specific benefits include:

- Comfortable facilities, lounge space, BBQ terrace, dining hall
- EAP - legal, psychological, and financial employee assistance
- Health insurance
- Life insurance
- Cancer Insurance

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

LI-GV1 #LI-Hybrid

Estimated Job Posting End Date:
05-30-2025